So, you have created a decent product and are ready to make it visible among hundreds of competitors on the shelves. Think about the first thing people notice. You’re right: it’s the packaging. When it’s robust, creative, and professional-looking, it makes an impression long before customers take it.

To create such packaging, brands often turn to a packaging and printing company. A proficient team of designers and printing specialists knows how to craft top-quality packages that appeal to the target audience and meet the industry’s requirements.

The best-selling power of smart packaging design

A box or pack is like a handshake your product gives before it is picked off the shelf. This is one of the reasons why a top-notch package can make a difference. Here’s what custom product packaging can do for your product, be it pharmaceutical goods, cosmetics, or other items:

  • Trigger the right decision. A well-designed package can quickly turn someone’s “maybe” into an instant “yes!”
  • Build your brand’s identity. Its outer shell tells a story with everything it includes, like materials, colors, and fonts. When packaging printing is done well, all these features are easily recognizable.
  • Carry professionalism. There’s a stark difference between a plain cardboard box and custom-printed food or cosmetic packaging. The latter represents professionalism and tells customers you can be trusted.
  • Boost sales. One-of-a-kind packages are destined to grab attention, spark curiosity, and drive sales. They are a powerful marketing tool, and we don’t even have to say it out loud.

Professionally crafted packages can trigger your product and business success. To make them special from A to Z, it’s best to enlist specialized print & packaging services provided by a company like Print It ZA that has the know-how to wrap up your products in an exclusive way.

Taking your design from idea to ink

Before pushing the “Print” button on a packaging printer, the team of printing specialists should come up with the design. While cooperating with you, they should determine whether it should be sleek and modern, playful and bold, or sustainable. Whatever it is, this is where your brand personality gets dressed up for the world to see.

Picking the right material is another ingredient in your product’s success recipe. Techniques for book printing and packaging for fragile goods require different approaches, with special considerations over the tactile impression and compliance. Various printing methods come into play to create an impression that resonates long after taking the product from a shelf and the unboxing moment:

  • Digital: Best for custom-print packaging labels, logos, and intricate designs that make the item visible and informative.
  • Offset: Perfect for retail packaging associated with large-scale runs, consistent quality, and color accuracy.
  • Add-ons: Great for adding a special touch to your items with embossing, foil stamping, or UV coatings.

Before the printing presses roll full speed, a prototype is made to let you see what the final package will look (and feel) like. This is when you can fine-tune anything that doesn’t feel spot-on. Your packages will likely be used for months or years, so there should be no room for hasty decisions.

Once the designs are approved and the modifications are carried out, the printing company will churn out your custom pieces in the desired quantity. They are then shipped to you, ready to wrap your products in their sleek new outfits.

Creating the best packaging in South Africa

It may be hard to distinguish cosmetic packaging on the shelf without custom-designed features

Packaging is the first handshake between your product and the buyer. If it is noteworthy and professional, your brand is etched into the buyer’s memory for a long time.

At Print It ZA, we are all geared up to unleash the full power of compelling packages. Whether you are looking for custom medical packaging featuring your logo and substance ingredient lists or luxury wrapping for a limited-edition skincare line, share your vision with us. We’ll handle the rest efficiently and expertly.