Now that markets are more competitive than ever, business packaging turns out to be an underutilized asset for many brands. Think about it: when shoppers stroll through aisles or browse online, what is the thing they see first? (Spoiler alert: it isn’t a product name or a discount you’ve recently added). It’s a package that commands attention and often seals the deal.

Whether your goods are on retail shelves or being shipped directly to consumers, you can’t take the way your items are wrapped up for granted. And neither should you use off-the-rack boxes for all your products unless you want to lose a customer as soon as an unboxing experience is in full swing.

What is custom packaging?

Sealing is a crucial feature to consider when designing custom packaging for chips or other food products

Custom packaging refers to enclosing the products you sell into tailored paper bags, cartons, or other packages. It’s the opposite of stocking up on off-the-shelf boxes that come in generic shapes and sizes, depriving your goods of unique appeal when they are stored, displayed, or shipped.

When you design custom packaging, you’re zeroing in on the elements that distinguish your items from the competition and showcase your branding. It can be anything you can think of:

  • Die-cut boxes
  • Stand-up pouches
  • Luxury wraps
  • Kraft paper bags
  • Sealed packages with inserts and other add-ons

Custom packages might include elegantly designed boxes with a tactile finish, complemented by bespoke inserts that cradle each product individually. Or they can be resealable bags that protect the freshness of perishables.

Benefits of custom packaging

Design flexibility for unique typography and branding elements is one of the major benefits of custom packaging

First, such packages are unbeatable for guiding purchasing decisions. When a customer comes across your product for the first time, the thoughtful features and premium materials of bespoke designs encourage them to buy your item and see what it offers in more detail.

Another area where personalized bags and boxes can do the trick is brand recognition. When you create your own packaging that differs from any other standard option on display, you’re making your brand highly visible. Over time, this reinforces loyalty and fosters associations with the custom logo, lettering, or shapes you’ve created.

As storytelling gains momentum, custom packages are a great fit to wrap up your story. Whether it dwells on how your products are made or what your brand is, a single box can set the stage for instant customer bonding.

How to make custom packaging

Kraft paper business packaging is perceived as an environmentally conscious investment by customers

You can’t just slap a logo on a carton case and call it custom. It takes the craftsmanship, design acumen, and printing expertise of experts. Professional teams that have a knack for combining aesthetic and practical elements in packages can guide you on how to make custom boxes that enhance your business presentation in the smallest detail.

To avoid being limited in packaging design and printing capabilities, get Print It ZA to create tailored boxes or bags for your business. We can help convey your branding elements and select printing techniques and materials to make your containers a feast for the eyes and practically valuable. We know how to make a custom box for shipping or retail display and have biodegradable paper options that can benefit eco-friendly businesses.

Call us today for all your Business Packaging requirements.

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